If used to all of its advantages, social media marketing – the promotion of your business via sites such as Twitter and Facebook – is the most cost-effective means of promoting your company’s activity and heightening its profile.
The key to using social media is in the targeting of people who you believe are potential customers and getting them to ‘like’ or ‘follow’ your business. By building this base of people who have shown interest in your product or service you are in a position to promote events, services or promotions directly to a potentially limitless client base, all of whom have voluntarily chosen to follow you.
I can pinpoint the precise people you would want as customers, grow your potential customer base and create promotions tailored especially for them. This is an opportunity to create a relationship between yourself and your clients, therefore increasing customer loyalty and creating a ‘virtual’ word of mouth promotion for your business.
Social media is a vital tool at your disposal and used properly it can transform any business. For more information please use the ‘contact’ link above and I look forward to speaking with you.